Boulder Brands Partners with Pizza Hut to Launch Gluten-Free Pizza

January 16, 2015

Boulder, Colorado (January 14, 2015) - Boulder Brands, Inc. (NasdaqGM: BDBD) today announced a partnership between Udi’s, the No. 1 gluten-free brand in North America and a division of Boulder Brands, and Pizza Hut, the world’s largest pizza company. Pizza Hut will launch two varieties of gluten-free pizzas, cheese-only and pepperoni, using Udi’s signature crust, in 2,400 locations nationwide beginning January 26th. Pizza Hut Gluten-Free Pizza will be co-branded with the Udi’s name and Pizza Hut will be the first major pizza chain to sell a pizza prepared with procedures that have been certified by the Gluten Intolerance Group.

“This is a great day for the gluten-free consumer,” said Stephen Hughes, CEO of Boulder Brands. “Udi’s is proud to team up with Pizza Hut and the Gluten Intolerance Group to ensure the needs of this community are well-represented so they can enjoy the simple pleasure of ordering a pizza.”

GIG partnered with Pizza Hut to develop customized procedures for preparing the pizzas inside Pizza Hut restaurants. Ingredients will be kept in a designated Gluten-Free Kit inside each restaurant, and all team members preparing the gluten-free pizza will wear gloves, bake the fresh-to-order pizza on parchment paper and use a designated gluten-free pizza cutter.

“We partnered with the most-respected names in the gluten-free community to develop a best-in-class pizza for those looking to limit gluten in their diet,” said David Gibbs, global CEO, Pizza Hut. “Our gluten-free pizza has all the flavor America has come to expect from a Pizza Hut pizza, which is why we are thrilled to add this great pizza to our lineup.”

To learn more about Pizza Hut Gluten-Free Pizzas made with Udi’s gluten-free crust, investors and customers can visit pizzahut.com/glutenfree. Pizza Hut will be serving up the first tastes of its Cheese-only Gluten-Free Pizza and Pepperoni Gluten-Free Pizza at A&E’s official after party for the 20th Annual Critics’ Choice Movie Awards on January 15.

About Udi’s® Gluten Free
Udi’s Gluten Free (Udi’s), a division of Boulder Brands USA Inc., is a leader in the fast growing market for gluten-free foods in North America. Udi’s markets a diversified and growing range of gluten-free products under the well-recognized Udi’s brand in the retail market, and since mid-2011, food service channels. Udi’s is a leading brand in gluten-free bread and bakery products. In addition, Udi’s markets other gluten-free products in the frozen entree, snack and granola categories. For more information, please visit www.udisglutenfree.com and boulderbrands.com or call 303-657-6366. Find us on Facebook at www.facebook.com/udisglutenfree and Twitter @udisglutenfree.
About Boulder Brands, Inc.

Boulder Brands, Inc. (NasdaqGM: BDBD) is committed to offering food solutions that give consumers opportunities to improve their lives – one product at a time. The company’s health and wellness platform consists of brands that target specific health trends: the Glutino® and Udi’s Gluten Free® brands for gluten-free diets; the Earth Balance® brand for plant-based diets; the Level Life(TM) brand for diabetes-friendly diets; EVOL foods for consumers seeking simple and pure ingredients; and the Smart Balance® brand for heart healthier diets. For more information about Boulder Brands, Inc., please visit www.boulderbrands.com.

Investor Contact:
Carole Buyers, CFA
Senior Vice President
Investor Relations & Business Development
Boulder Brands, Inc.
cbuyers@boulderbrands.com
720-550-5010

Corporate Contact:
Caroline Hughes
Director
Corporate Communications
Boulder Brands, Inc.
chughes@boulderbrands.com
720-550-5018